The Yellow Project (Day 6)

When you think of red & yellow do any brands come to mind?… I’m guessing you thought of a fast food brand.

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Yellow is also the most visible colour in daylight, which is why the McDonald’s M can be seen from a far distance.

Usage of these colours isn’t by accident.  The feelings, the mood this combination of colours emits is perfect for their target market.

Looking at the positive psychology qualities of red & yellow in relation to the fast food industry, red triggers stimulation, appetite, hunger, it attracts attention.  Yellow triggers the feelings of happiness and friendliness.

Doodle using everyday objects: bell peppers used as fries.